Customer Service Gems: “I Want To Make Sure It’s The Way You Like It!”

All customers want and expect superior customer service, and it is all too important that we give it to them. Otherwise, our competition will.

Your customer doesn’t want to be treated like another statistic along an assembly line. They want to be treated with respect. It is very important that your customer realizes just how important their business is to you.

Imagine if you were a daily customer at a bank, restaurant, or some other establishment. And every day that you walked in, a sales associate would take care of your business, than hurry you out the door, without so much as a hi, bye, or even making eye contact for that matter.

Okay, so you don’t necessarily go to these places to make new friends, but you would think that the experience could be just a little bit positive.

Maybe this isn’t enough to make someone take their business elsewhere. However, it just might if they were approached by your competition, and your competition gave them an idea of just how the grass can be greener on the other side, and managed to swipe that customer from you. And if they did, would you even realize it?

The most important thing to your customer when doing business is customer service. People want to be treated with respect. They want to be addressed by name, they want their phone calls returned, and they want their problems resolved in a timely fashion.

Customer service, believe it or not, is more important to people than the amount of the product, or the over all fees’ they have to pay.

So before you discuss pricing, give them great customer service up front.

When I was in banking, I had an elderly couple take their business to a new bank that just opened across the street offering all kinds of special promotions at their grand opening. They happened to be very good customers of mine, and they were sad to go. They told me that the new bank was able to offer them the same products I could, except the products were free.

I told them that although the products may be free, they would never experience the customer service there that they received here.

They understood, but left by telling me that it just made economic sense for them to leave.

A month later, they came back. Needless to say, they were not happy with the other bank’s customer service.

I wasn’t at all surprised and was only too happy to have them back.

Excellent customer service is a great way to build customer relationships, and also build customer loyalty.

When I say customer loyalty, I mean they won’t be so quick to jump ship when approached by your competitor.

People love to have the peace of mind that whatever product or service they have with you is secure with you. They like knowing that if ever there is a problem, or if they have a question, you will be there to resolve their issue, regardless of what it may be.

Excellent customer service also leads to loyalty because if your customers like the way you treat them, they will be happy to refer their friends and family to you.

Providing excellent customer service to gain loyalty is quite easy. People love to be greeted by name along with a smile. They love to have their problems resolved quickly, so make sure they know that they can depend on you. They like to have their phone calls returned, so return them.

Customer service is key to retaining your customers, and obtaining all of their business. It is also a great way to obtain referrals from them.

Trust me, treat your customers the way you would treat your friends or family and they will stick with you forever, and provide you with a lot of business. Good luck.

This article may be reproduced by anyone at any time, as long as the author’s name and reference links are kept in tact and active.

Jay Conners has more than fifteen years of experience in the banking and Mortgage Industry, He is the owner of http://www.jconners.com
, a mortgage resource site, he is also the owner of http://www.callprospect.com
, a mortgage lead company.

Article Source: http://EzineArticles.com/?expert=Jay_Conners

My client was sitting as his impressive desk extolling the virtues of a customer service rep that helped him with his charge card questions.

“She was terrific,” he beamed, reciting things she said that are straight out of my consulting playbook, and for that matter, that are literally swiped from my very real hardcover volume: MONITORING, MEASURING & MANAGING CUSTOMER SERVICE (Jossey-Bass/John Wiley).

I hold the same elite, platinum card he does, but my experience has been quite different.

When I’ve called in, especially to make travel plans, I’ve been treated to the dulcet tones of someone who must have been asking, “Would you like fries with that?’ out of a drive-through loudspeaker merely days before our chat.

Anyway, I was a little miffed about the fact that my material had been cloned, without pay or permission, and then, quite unexpectedly, my client recalled a line this agent used that stood out and sounded original.

She was telling him what she was going to do, and then she said quite sincerely:

“I want to make sure it’s the way you like it!”

Now, folks even I, a master scriptwriter and true telephone guru have to admit, that is a real gem.

Speaking of fast food, it is reminiscent of those great burger slogans: “We do it all for you” and “Have it your way,” which were hugely successful themes. This is the telephone equivalent, and frankly it sounds great and it’s worth emulating.

Why is it so remarkable?

(1) It’s personal, and it sounds one-to-one, very individualized, and not canned.

(2) It says the rep is going to be sure to do the right thing and to get the job done.

(3) It says the customer’s satisfaction comes first.

When you hear a great customer service or sales phrase please let me know about it!

Best-selling author of 12 books and more than 900 articles, Dr. Gary S. Goodman is considered “The Gold Standard”–the foremost expert in sales development, customer service, and telephone effectiveness. Top-rated as a speaker, seminar leader, and consultant, his clients extend across the globe and the organizational spectrum, from the Fortune 1000 to small businesses. He can be reached at: gary@customersatisfaction.com
.

Article Source: http://EzineArticles.com/?expert=Dr._Gary_S._Goodman