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Customer Service – Is it Dead?

All you hear and read about is providing incredible service in everything you do. Well, let me tell you, a lot of a business owners’ time is focused AND wasted on trying to provide effective and incredible customer service. That’s what all the major corporations and business gurus out there want you to think. While you’re wasting your time focusing on providing great service, they’re busy taking all of your sales!

When was the last time you had a good customer service experience at some of the big box retailers?

Do you expect good service?

Why do you shop there?

I would guess it is not because of good customer service. People shop at these retailers because they know they will get the lowest price for a product. If you expected good service when you shopped there, you probably would be disappointed and would not return.

Many big box retailers do not focus on effective customer service and neither should you unless you think you know more then they do.

Case in point: Wal-Mart focuses on the expectations and experiences of their customers. Wal-Mart knows their customers EXPECT a “low price always” so they strive to create the effective experience of “low price always” in all they do. It is the experience of fulfilling the consumer’s expectations which will provide repeat customers and drive new customers to you! And just to keep things in perspective, I am not saying Wal-Mart does or does not care about customer service. This example was meant to highlight their approach toward providing their customers an experience.

Instead of focusing your attention on service, you must instead focus on the experience your customer desires. Giving the customers what they want, when they want it is far more positive and beneficial to your company than any customer service initiative you could provide. One employee having a bad day will ruin your effective customer service promise and will probably drive your business elsewhere. By understanding the consistent experience your customer expects – you will be able to create a vision, mission, culture and strategy that focus on always providing this experience to your customer.

You need to ask yourself – Who is my customer? What do they want? How do I give it to them? When you can answer these questions, you will also be able to create an experience to drive your business.

Peter Cicero

Peter is the “brain child” behind Legacy 110. Legacy110.org is an exclusive social network community for affluent individuals who care about Making a Difference to themselves, their families, and their communities. Legacy 110 is not your typical social network site. Membership into our exclusive site allows you the opportunity to interact, socialize, and network with the most caring wealthy people in the world. Our focus is helping our members grow in their personal and professional lives, consequently creating a legacy of their own.

With Peter’s over 20 years of executive level management experience he has performed many successful business turnarounds. His excellent leadership qualities including strategy development and planning along with his “think on his feet” abilities make him the perfect fit to handle any of the your business issues. He operates under the premise of “give him a person or business and he will bring out their best!” Peter also has been coaching and mentoring executives on business and life issues for 20 years. His unique “look inside yourself” approach has transformed and helped others establish personal legacies. In addition, if you are seeking any assistance with your golf game, Peter would be happy to help. As a former pro, he likes to bring golf into all he does.

http://www.legacy110.org

http://www.legacy110.com

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