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Does Your Company Treat Individuals As Real People – Customer Service Comment

Often, customers will type out an email and make a comment, sometimes these comments are complaints, sometimes inquiries, and hopefully the next one you get will be the proverbial compliment, at least we all hope so. Today, too many businesses and corporations treat people like a number, devoid of empathy or caring when corresponding; this is a mistake.

Not long ago, I received an inquiry and returned the email and the person stated: “Your email was surprisingly responsive and personal, and that’s refreshing.” Wow, that’s pretty cool, someone actually thanked me for treating them the way they should be treated and so I said; “Thank you, I get tired of form letters and auto-responders myself.”

Which brings me to my next point; isn’t it interesting that the world’s greatest communication system (Internet) can become so elusively dispassionate and impersonal if you let it. I suppose folks you do business with online, do not often realize how their standard emails come across at times. I hope your company is not like that.

Additionally, I think CRM technologies, while they may save lots of money thru efficiencies, drops the ball on the customer’s need to not be treated like a number. AI (artificial intelligence) isn’t quite there yet, but almost, and even once it is folks maybe even more concerned about it. Since when did it become necessary to treat people like garbage and paying customers like nuisances? Who do you think is paying the bills?

It is also very fascinating how during a recessionary period that all the businesses suddenly realize how important customer service really is, and Viola! All of a sudden, the customer is King again. Well, if you want your company to reign start treating them like kings and they will deliver the return favor to your corporate brand name. Please consider this.

Lance Winslow – Lance Winslow’s Bio
. Lance Winslow is also Founder of the Car Wash Guys, a cool little Franchise Company; http://www.carwashguys.com/history/founder.html/
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Article Source: http://EzineArticles.com/?expert=Lance_Winslow

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